BeOnMove was founded in 2020 in the city of Heraklion Crete as a multi-brands retail shop for dancers, athletes, trainees and for everyone who loves sports fashion.
From its earliest days BeOnMove runs as an official reseller of the world’s leading dancewear, danceshoes and premium activewear brands. Our collection is designed with a selection of high quality materials having an elevated yet understated aesthetic.
BeOnMove has also launched eco-conscious fabrics, minimizing its footprint on the planet. For us the form and function of each piece has to represent the modern day multi-tasking dancer’s lifestyle.
Artemis Adami , the initiator of our company has been a ballet, contemporary and modern dance teacher, as well as a yoga instructor since 2010. Her studies in Greece and abroad, and her daily co-conversion with ballet dancers and teachers made her realized in depth their needs and preferences.
After a lifetime spent in Dance and Yoga teaching with an unparalleled presence across the dance landscape, she moved on building up her own business motivated by her passion for dance.
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